TV Land
Network Rebrand
Role – Motion Director
Studio – Gretel
Just Good TV
TV Land is the home of television’s all-time hits and modern classics. As a network it brings together some of our most favorite storylines and characters. Our challenge was to bring back the old TV Land attitude through a modern lens. The underlying theme of the rebrand was ‘All in the mix’; a fun and inclusive system that is in-the-know for tv fans. The treatment is inspired by offset printing, where assets are overlayed and combined creating richer visuals.
![](https://freight.cargo.site/t/original/i/5c6f8a145516c60a8cb136e10cac5161f358262db2aa8fc8ffaf6ab3b5512e69/INTERTITLE_04KEY_B.gif)
![](https://freight.cargo.site/t/original/i/bffedbd9c2d3eeb436dea01262047dc366c59a2b7d2dd6066b240b32dc53fd96/INTERTITLE_02MT_IMAGE_TINT_B.gif)
![](https://freight.cargo.site/t/original/i/1ec9b3b611b16f31f6aa71177cf22b95a3ea0a8b3ce04d9012a0c4784bb135b7/ENDPAGE_03HT_02_DAYS-TIME.jpg)
![](https://freight.cargo.site/t/original/i/da3cc381a2fac9f4bde20eb28eb094f9cebc850ad6065a0b7be2c6f573de84a2/TOPTAG_02HT_CLUSTER_1LINE_A.jpg)
![](https://freight.cargo.site/t/original/i/89d9923d01161352cf5a2384ec65b04f6f43230e28ecc528247b600ce1b70deb/SHOW_ID_QUIZ_V01.jpg)
![](https://freight.cargo.site/t/original/i/6e761f38a6a514279f84e2def74e67d1800eb4dabe812073450a79ecb7bec0bb/SHOW_ID_ADDITIONAl_IDENT_V05.gif)
![](https://freight.cargo.site/t/original/i/e626b609d785552d7d41bba8c9ec4479b5aa62f507c80926972b073a6c738fba/INTERTITLE_FLAG_FULL_FRAME_IMAGE_PUSH_FORWARD_2.5Men.jpg)
![](https://freight.cargo.site/t/original/i/d082fb73e45de51ae3ae8d79702d001ecd714407df2ff55ac36691ef605396a2/SHOW_ID_RUN_ON_SENTENCE_V01.jpg)
![](https://freight.cargo.site/t/original/i/cd85f5f400e8ab0f92677e3c4713cb3b54a68ba05998d2b9fbadd44d87078bda/CURTAIN_RAISER_GRAPHIC.gif)
![](https://freight.cargo.site/t/original/i/2938225a94c4863877db27d90efc9620f4e83a453955c12428a4bf873bbac003/ONAIR_LOGO_STING_05_CHARACTERs.jpg)
![](https://freight.cargo.site/t/original/i/762a391292e691aec605e6058277722a7ecaef7be62f393e5fa5d68b8264cfe9/SHOW_ID_ADDITIONAl_IDENT_V06.jpg)
![](https://freight.cargo.site/t/original/i/d169c15b67c67e90df56e5b29f6032b6482d4aa29bf1ad5431ca61df1887c6a7/INTERTITLE_02MT_FOOTAGE_TINT_A.gif)
Motion Language
Four core principles were developed to support the theme of ‘All in the mix’ – where imagery, footage and messaging came together as a digital collage, representing the depth of content on TV Land.
![](https://freight.cargo.site/t/original/i/68162da922977a8ab25e6356327760c8201f3312874e6ae06218f04f0f0443ba/TV_LAND_MotionPrinciples.gif)
Activation: All type and imagery cuts on.
Nothing ever transforms in opacity,
elements are always physical.
Stagger: Elements are delayed in choreography.
Punctuation: Emphasis is added through
scale and inverting the color palette for contrast.
Offset: Elements nudge and lock into place.
Characters & props physically shift off-register.
Nothing ever transforms in opacity,
elements are always physical.
Stagger: Elements are delayed in choreography.
Punctuation: Emphasis is added through
scale and inverting the color palette for contrast.
Offset: Elements nudge and lock into place.
Characters & props physically shift off-register.
![](https://freight.cargo.site/t/original/i/e01d9a6e1f74f506b366be16e3038bc7874ad694a4e48c9aa52f1db17a98e869/ONAIR_LOGO_STING_01_HERO.gif)
![](https://freight.cargo.site/t/original/i/9309d820d9f62eb0ca726a74ea75adeca82c0f94c141239845e4d8e4d3efc30c/Title_HT_01.jpg)
![](https://freight.cargo.site/t/original/i/ea8e19358a1f38306cc2cc19593a0a6090c70d0a511385f47b15ece326123114/Flag_Title.jpg)
![](https://freight.cargo.site/t/original/i/c3dfda29527101062fdb5384cc4168342c6956859fc635516a3a1cfc2b982d84/TopTag_LT.jpg)
![](https://freight.cargo.site/t/original/i/6a77c7d03faf302a89b02988d9c42bf16e9ae3e9bc36866c2f79ad1de8216aeb/Endpage_HT.jpg)
![](https://freight.cargo.site/t/original/i/dd7603a452749741115e5ec2c3ae461b5363ae105a69f0789aa80aae883fa281/ENDPAGE_03HT_01_DAY_TIME.gif)
CREDITS
Company: Gretel
Creative Director: Ryan Moore
Associate Creative Director: Matt Delbridge
Motion Director: Ben Nichols
Designers: Andy Keating, Zoe Lin, Adam Lowe, Elaan Bourne, Isabelle Allard
Animators: Johannes Geier, Naoko Hara, Andrew Stubbs Johnston, John Choi, Chieh Yen
Producers: Claire Banks, Kerry Griner
Company: Gretel
Creative Director: Ryan Moore
Associate Creative Director: Matt Delbridge
Motion Director: Ben Nichols
Designers: Andy Keating, Zoe Lin, Adam Lowe, Elaan Bourne, Isabelle Allard
Animators: Johannes Geier, Naoko Hara, Andrew Stubbs Johnston, John Choi, Chieh Yen
Producers: Claire Banks, Kerry Griner