MGM Universal Love

Campaign Video


Role – Art Direction


Studio – Trollbäck+Company



Wedding Songs Reimagined

Love is universal. Shouldn’t love songs be too? McCann and MGM Resorts in Las Vegas had the idea to re-create an album of classic wedding songs with LGBTQ couples in mind. Six iconic artists came together to turn that dream into a reality, swapping out he’s for she’s and guys for girls in a six-song EP of boldly romantic tracks. Our task was to create a short, animated film introducing the campaign, its aesthetic, and its culture-defining purpose.

The animation brought the album cover art to life, from the award-winning illustrators Craig & Karl.


CREDITS
Company: Trollbäck+Company
Chief Creative Officer: Alex Moulton
Creative Director: Brian Bowman
Art Director: Ben Nichols
Animators: Bobby Hanley, Eli Guillou, Ben Nichols
Executive Producer: Erica Schrager
Senior Producer: Shannon Moore
Agency: McCann NY
© Ben Nichols