Google Maps: Explore

Campaign Launch


Role – Art Direction


Studio – Trollbäck+Company



There’s More To Explore

Partnering with Anomaly Trollback was tasked to build a motion package for Google Maps’ first-ever campaign in the United States — a multi-city, cross-platform takeover introducing the launch of it’s “Explore” feature. The campaign came to life across digital billboards, social media stories, YouTube and more, daring users to discover a whole new side of the cities they know and love.

CREDITS
Company: Trollbäck+Company
Chief Creative Officer: Alex Moulton
Art Director: Ben Nichols
Animators: Eli Guillou, Ben Nichols
Edit: September Raines
Executive Producer: Erica Schrager
Senior Producer: Shannon Moore
Agency: Anomaly
© Ben Nichols